Great Read: Craft, Inc.

So I picked up this book on Tuesday and I’m over half-way through reading it as we speak. Wow, this is a book I wish I had two years ago when I was first starting up my knit accessories business (which, of course, is no more). From the website:

Craft, Inc. is the hipster business primer for entrepreneurial crafters to turn what they do for fun into what they do for money. Pro crafter Meg Mateo Ilasco offers a step-by-step guide to everything from developing products and naming the company to writing a business plan, applying for licenses, and paying taxes. Chapters on sales, marketing, trade shows, and publicity round out the mix. Plus, in-depth interviews with such craft luminaries as Jonathan Adler, Lotta Jansdotter, Denyse Schmidt, and Jill Bliss provide inspiration and practical advice. Accessible, informative, and more than a little spunky, Craft, Inc. paves the way for today’s creative minds to become tomorrow’s trendsetters.”

Finally, a book relevant to today’s crafters trying to find their way in the business world! Meg offers great tips on finding your nitch market, ways to become inspired, and she cuts through all of that business lingo so that you can be a legit operation. I’ve only gotten through to the section on creating a consistent brand image, but I’m sure she offers a ton more great tips that I have yet to read.


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